6 Reasons SEO is a Great Investment for Your Business

Contrary to what you may have heard, SEO is not dead. It’s also not dying. In fact, it’s not facing extinction in the least. Not now, or for the foreseeable future.

 

For those of you who’ve been hibernating the past decade, SEO is an area of marketing that focuses on improving your organic search traffic by improving your rankings on search results pages.

 

In a nutshell, SEO improves your ranking, which drives more traffic to your website, which can ultimately result in more leads and sales. The intent is simple; the execution, however, is a bit trickier. There are numerous aspects to SEO, from keywords to links, and a whole lot in between. But the one question on your mind is, “Why should I care about SEO?”

 

SEO Isn’t Going Anywhere

 

You’re probably thinking you’ll just ride it out and wait for this SEO fad to pass. News Alert: SEO is no fad, and it’s not going anywhere.

 

Search engines are the starting point for most web activity. A study by Groupon found that 60% of their traffic comes from organic search. A study by SimilarWeb found that Yelp received a whopping 69% of their traffic thanks to organic search.

 

SEO is a common marketing strategy, whether you’re a startup or a standout, whether you’re Groupon, Yelp, or a small mom and pop business. And while you may not always know exactly what rules you’re playing under with continual algorithm changes, you can count on SEO to be relevant for a very long time.

 

No one can see the future. However, with mobile browsing recently surpassing desktop browsing, and the fact that people always have their phones on them, we feel pretty good about predicting a healthy future for SEO.

 

SEO Works

 

It’s popular because it works. It spawns thousands of written articles and millions of conversations because it works. We’re in the SEO business because it works!

 

According to Optimus, 81% of internet users get to websites through search engines. Is that really a group you want to ignore?

 

Proper SEO techniques are always relevant regardless of changes Google makes periodically. If you focus on the user experience and design your SEO strategy with them in mind, you are a long ways ahead. But if you try gaming the system and ignore your site visitors, your traffic might suddenly get shut off like you forgot to pay a utility bill.

 

Good Return

 

No one enjoys throwing money away on marketing. And while measuring a return on your investment can sometimes be difficult, SEO is near the top for producing long-term results at a good cost.

 

There’s a lot of gray area when it comes to SEO results. Someone who has little experience and poor techniques is going to have a hard time keeping up with seasoned SEO veterans who live, eat, and breathe this stuff. This brings up a good point when it comes to marketing:

 

You get what you pay for.

 

Forbes contributor, Jason DeMers, recently wrote an entire article on the dangers of outsourcing your SEO to the cheapest provider.

 

Long-Term Results

 

Businesses cannot afford to indulge in short-term thinking. SEO requires a bit of patience. But if you can muster it up and have a solid SEO strategy, you’ll be rewarded over the long haul.

 

If you’re looking for immediate results at any cost, perhaps it’s time to meet PPC advertising. If you’re a gambler and not too concerned about ROI or have money to burn, the two of you will be very happy together. But if you’re looking for something that will last and have the kind of impact compound interest has, you’re in the right place.

 

Your Competition Is Doing It

 

What if we told you that the only difference between your business failing and succeeding was the strength of your online presence?Now, what if we told you that the strength of your online presence relies on your business SEO strategy?

 

We’ve gotten to a point where more people are finding products and services online than offline, and this will only continue trending upward. If you want people to find you, you’ll need to work on appearing in organic search results. And remember, more than likely your competition is trying to do the same, and has been for a while.

 

Increase Revenue

 

Marketing is meant to produce leads and sales and sales produce revenue, so increased revenue as a result of good SEO is a given.

 

It’s simple logic: the more people that can find your business means the more money you’ll make. In 2018, finding a business online means finding a business through search engines. Some things really are that simple.

 

SEO is a marathon, not a sprint. And when it’s done with the web visitor in mind, rather than search engine robots, it’s going to produce lasting results more times than not.

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